Extended Marketing Mix - Tesla
From the launch of its first car in 2008 to the present day, we can see that Tesla's exponential growth is inexplicably commendable. They are not only interested in showcasing stores everywhere, but also creating assembly lines and manufacturing units around the world. An article written by Annalise Stevenson (Inside EVs, 2019) shows that today they have approximately 440 stores worldwide, but that number tends to decrease as co- founder Elon Musk announced that he will make a reduction of approximately 10% in the number of physical stores, and he is reviewing another 20% of its stores for potential closure. This reduction is due to the fact that they aim to lower the cost of Model 3, making it more affordable on the market. Since online purchases have become more and more frequent, the use of the website has been a great sales advantage, as it will not only lead to decreased costs but also an expansion of the target market. Furthermore, Tesla be...